The Work
Full vehicle wrap design for Nikon South Africa — brand-consistent van graphics that took the Nikon brand onto roads across the country.
The Work
About This Project
Vehicle branding is one of the most visible applications of a brand — a moving billboard that needs to communicate instantly, even at speed. For Nikon South Africa, the brief was to take their established brand guidelines and translate them into an impactful vehicle wrap that would be recognised immediately.
The design had to balance Nikon's premium, photographic aesthetic with practical print considerations — colour accuracy across large vinyl panels, legibility at distance, and a wrap that would look great from every angle.