The Work
A range of original apparel graphics for an Etsy print-on-demand shop — varied styles, strong commercial appeal.
The Work
About This Project
Designing for a print-on-demand shop requires a different mindset from client work — the designs need to have broad enough appeal to sell without a built-in audience, while still having enough personality to stand out in a crowded marketplace.
This range of Etsy designs spans multiple styles and themes, each researched for commercial viability and designed for the specific technical requirements of print-on-demand platforms. Colour counts, file formats and printable areas were all part of the process.