The Work
Launch campaign advert for the Nikon Df — a retro-styled full-frame DSLR that called for equally timeless print creative.
The Work
About This Project
The Nikon Df was a unique camera — a modern full-frame sensor in a body that paid tribute to the analog Nikon cameras of the 1970s and 80s. The launch creative needed to honour that heritage while positioning the Df as a serious tool for serious photographers.
The ad design drew on the camera's retro aesthetic — classic typography, a restrained palette and a composition that let the Df speak for itself. The result was print creative that felt as considered as the product it was selling.