The Work
A cohesive logo system spanning an entire paintball brand — master mark and product sub-brands: 63, Stealth, Force and HAVOC.
The Work
About This Project
Creating a brand system is more complex than designing a single logo — it requires a visual logic that holds across every application. For this paintball brand, the brief was to develop a master mark and a family of product sub-brands that felt related but distinct.
The four product identities — 63, Stealth, Force and HAVOC — each needed their own personality while clearly belonging to the same brand family. The system was designed to scale from small product labels to large-format event signage, and to work in both full colour and single-colour applications.