The Work
Portrait-format retail and event banners for Nikon South Africa — large-scale, photographic and built to command attention.
The Work
About This Project
Large format design requires a completely different discipline from small-format print. At 2m tall, typography needs to be readable from metres away, images need to be high enough resolution to hold up at billboard scale, and the overall composition needs to work from a distance before it draws the viewer in.
For Nikon South Africa, these portrait banners were used in retail environments and at photography events — showcasing the brand's photographic heritage through bold portrait imagery and clean, premium layout.